The Munnar Travel Mart 2019, a three day event was organized by Munnar Destination Makers from September 06 to 08 in Munnar. Main idea behind MTM was to re-introduce the tourism potential of Munnar to the world. The main focus of the event was to rebrand and reposition Munnar from a 2 night destination to a 5 night destination
The event, which focuses on business-to-business meetings and destination tours, with over 300 buyers, including tour operators, writers and bloggers from all over the country attending the event.
Tourism Minister Shri Kadakampally Surendran inaugurated the Travel Mart on September 7 along with other dignitaries like Devikulam Sub-Collector Dr Renu Raj IAS, Kerala Travel Mart President Baby Mathew Somatheeram, Munnar Catering College Chairman Tissan Thachankari, Munnar Travel Mart Chairman Vimal Roy and MDM President Varghese Elias
Various presentations introducing the new developments and possibilities in Munnar tourism were showcased to tour operators. A new destination promotion video highlighting the NEW destinations and activities in Munnar was released at the vent
The B2B Meet was organized were about 60 hotels and resorts in Munnar participated and this is how it happened.
On the last day destination tours were organized to familiarize operators with the NEW in Munnar
- Kolukkumalai Tour,
- Ponmudi Kalimali Tour,
- Viripara Lakshmi Tour and
- Top Station Tour.
Overall it was a well organized event and all the buyers who came to attend the same went back armed with new found knowledge to sell Destination Munnar better.