When the low cost airline was promoted by Air Deccan it really took the fancy of the “Aam Aadmi” as it took the normal person who was accustomed to the train journey to a journey of a lifetime. Air Deccan put wings to the dreams of the layman making him travel first time 35000 ft above the ground and taking him to the destination of choice in a matter of hours than the conventional day long journeys.
Kingfisher made a grand entry and took Air Deccan to a different level. More players came in and suddenly there were too many birds in the sky. When demand grows beyond supply the natural course of correction takes place and the ones who were not upto it got knocked out of the fray. Kingfisher has fallen and from the looks of it , resurrection is unlikely. The government run Air India and Air India Express was going through an internal turmoil for months and lots of flights got cancelled; the turmoil continues but it will get steady in future. Alongside the currency and oil price fluctuations, the international market started rocking. Nett result of all the xyz translated to hike in prices across the board on all domestic and international sectors.
Delhi Kerala, Delhi-Mumbai, Delhi Ahmedabad sectors which used to cost which used to cost approximately Rs.4-5000.00 per sector shot up by 50%. Short sector which used to cost Rs.2-3000.oo per sector shot up by 100%. Europe to Kerala which used to average around Rs.30-40000.00 for a return ticket has doubled. The nett effect is stifling , leaving a deadly blowing on the tourist season into Kerala in October. Airfares is only one of the key issue which has led to a bad start or rather as delayed start to the season. First time in the history of Kerala the month of October is turning to be devastating for many hoteliers and tour operators. It is now gathering momentum form third week of October thanks to the festive periods that is commencing. Hopefully we shall tide over the turbulent skies and fares to fly more often.